The level 4 & 5 diploma in

Sales and Marketing

120 Credits / per level
Progress onto university final year

Fast track students to the final year of an associated undergraduate degree in sales and marketing.
Write your awesome label here.

About the course

The undergraduate level 4 (diploma in sales and marketing) and level 5 (diploma in business management) are a 240 credit course designed to fast track students to the final year of an associated undergraduate degree in sales and marketing, which can either be completed at a UK university on campus or via distance learning.

The level 4 modules and assignments of this course are equivalent to the first year of a university degree, and the level 5 modules and assignments are equivalent to the second year of a university degree.

This course is made up of 10 level 4 modules (120 credits) and 10 level 5 modules (120 credits). If a student decides to only study at level 4 they will receive 120 credits and can apply for an exemption from the first year of a university degree course.

Each module consists of approximately 40 guided learning hours of material with an additional 30-50 hours of optional learning material. These materials comprise recommended exercises, recommended readings and internet resources.

Awarding Body

Level 4 module listing

  • The business environment
  • Customers and customer service
  • Marketing mix
  • Marketing and sales planning
  • IT in business
  • Managing and using marketing
  • Customers and their needs
  • E-marketing communications
  • High performance sales
  • Marketing strategy

Level 5 module listing

  • The entrepreneurial manager
  • Organisation structures
  • Practical accounting analysis
  • Business planning and goal setting
  • Politics and business
  • Business law
  • Managing in today’s world
  • Performance management
  • Marketing and sales planning
  • Quantitative skills

Assignment listing

The level 4/5 diploma in sales and marketing has 10 written assignments at level 4 and 6 written assignments at level 5. Students are provided support on the modules and assignments via the ‘Tutor’ section of the learning platform.
The assignment unit titles for the level 4 course are:
  • Business environment
  • Customer service
  • Customers and their needs
  • E-marketing communications
  • Information technology in business
  • Managing marketing
  • Marketing and sales functionMarketing mixMarketing strategySelling
  • Marketing mix
  • Marketing strategy
  • Selling
The assignment unit titles for the level 5 course are:
  • Business development
  • Business models and growing organisations
  • Customer management
  • Responding to the changing business environment
  • Risk management and organisations
  • Effective decision making

Course Details

Am I eligible for this programme?

  • To enrol onto the level 4 course, you must be at least 18 and have a full secondary education.
  • Before enrolling onto the level 5 course, you must have attained a level 4 or equivalent.

What is included in the cost of my course?

  • All course material, including online modules and written assignments
  • Personal tutor support with 1-2-1 Zoom sessions
  • Dedicated student support
  • Access to an online social learning forum
  • Assignment marking and feedback
  • FREE TOTUM student discount card
  • FREE student membership to the Institute of Directors (IoD)
  • FREE access to Our Hubs

University top-up

If you decide to top up to a full undergraduate degree through an accredited UK university, the examples of University Progression are listed below:
  • Coventry University - Business Management and Leadership BA (Hons) (online available)
  • Northampton University - BSc (Hons) in International Accounting
  • Anglia Ruskin University - BSc (Hons) Management (Top-Up)
  • University of Derby - BSc (Hons) Business and Management
  • University of Hertfordshire - BA (Hons) Business Administration (online available)
  • Westcliff University - Business Administration (online available)
  • University of Central Lancashire (UCLAN) - BA (Hons) Business Management
  • University of Sunderland - BA (Hons) Business and Management
  • University of Bolton - BA (Hons) Top-up
  • University of Nicosia, Cyprus - Undergraduate Top up to BA
  • Edinburgh Napier University
    • BA in Business Management 
    • BA in Business and Enterprise 
    • BA in Sales Management 
  • University of Cumbria
    • BA (Hons) Global Business Management
    • BA (Hons) International Business Management

Career path

Successful completion of the undergraduate level 4 (diploma in sales and marketing) and level 5 (diploma in business management) and final year of an accredited undergraduate degree programme will give students the right credentials to go on and apply for a job in marketing, sales, human resources, management or business consultancy.

Course Fees Payment Options

Full payment of all applicable fees is required to confirm registration with Online Alathena College.

Students can make payment using one of the following methods: 

Read. | Watch. | Learn. | Improve.

We will help you unlock your inner potential so you can excel in your professional field.
Created with